Membership & Subscription Management
For Associations and Membership based organisations we design and deliver services that:
Increase Revenue (Member Lifecycle Management)
Pivotal to the success of our MLM methodology is a single data repository of all communications to and from members; their preferences and interests profiles; which events they enjoy and their expressions of interest in new ones.
We use the data we gather to maximise revenues for the client organisation through proactive engagement, conversion and ongoing communication.
Our epiCentre platform, which integrates seamlessly with existing systems and databases, enables us to manage members’ communication and transactional data and deliver relationship management. epiCentre provides a powerful Next Best Action engine that enables us to proactively target segments of the membership base. We use voice, email and SMS to communicate specific messages across the membership lifecycle in order to develop value and aid retention and renewal.
Increase Member Satisfaction, Engagement and Retention (Product Development)
Member Retention and Value Creation: our experience shows that members of an association are fully engaged when the events, benefits of membership, and the reasons why a member joined in the first place continue to be relevant.
However, member engagement and satisfaction – and therefore value – can be enhanced with new events and added value benefits based on the challenges they face today and those they are likely to face in the future.
As specialists in developing event themes and strategies, affinity schemes, industry benchmanrking and research programmes, we understand the need to review and challenge the services that members receive.
Raise the Organisation’s profile and reputation in its market place (Outreach)
All Associations have a vision. The challenge is to capture that vision and communicate it in a planned and structured way to existing members. But it is just as important to engage new membership segments and stakeholders; and to continue to be the recognised authority in their chosen sector.
Our expertise and experience in marketing communications and publicity serves our clients well in raising their profiles and reputation in their market place.
